Privacy
baecho is invite-only and in early access. This is what happens to your data, in plain words. Last updated 4 October 2026.
What we store
Your name, email and profile photo from the account you sign in with. The photos you add, resized and with their location data removed before they leave your phone. What baecho finds in them: each piece, its crop and studio photo, and the details you add or correct.
Photos of you, if you add them. They are used only to tell your clothes from other people's in your own photos, and later to try outfits on you. Remove them any time from the You page.
Feedback you send us from the app, including voice notes and screenshots.
Who can see it
Your wardrobe and your photos are yours alone. Other members can't see them, and nothing is shared, shown or listed unless you choose to. There is no public profile yet.
The baecho team can reach the data to fix a problem, or when you send us feedback about it. We don't look otherwise, and we don't sell or share data with anyone.
How the AI uses your photos
baecho uses Google's Gemini models, through Google Cloud, to find the clothes in a photo, name and tag them, make studio photos and spot the same piece across photos. Google processes the photos only to answer baecho and does not use them to train its models. No other company sees them.
Where it lives
On Google Cloud: your photos and wardrobe in Mumbai, India, and the app itself in Singapore. Daily backups are kept for 7 days.
Cookies
One cookie, to keep you signed in. No advertising or tracking cookies, and no analytics that follow you elsewhere.
Deleting things
Delete any photo from Wardrobe → Photos. To delete everything, go to You → Delete my account: your photos, pieces and account are removed straight away, and fall out of the backups within 7 days.
Who we are, and how to reach us
baecho is made by Muse Mesh Private Limited, a privately held company registered in India. Our Data Protection Officer is Kushal Sharma, at kushal@muse-mesh.com.
Write to him to see, correct or delete your data, or with any question about it, in English or Hindi. We reply within 45 business days, usually far sooner. Members with the feedback recorder can also use Send feedback on the You page.